When it comes to smartphones, there are really only two manufacturers outside of China worth mentioning. Apple, the company that makes the evergreen iPhone, sells the most premium phones of any manufacturer on the planet. Samsung, meanwhile, outsells Apple with its budget phones, like its A-series smartphones, but also contends against the iPhone with the popular Samsung Galaxy line of premium handsets.
Samsung has also changed the game in recent years by being the first smartphone manufacturer to release foldable displays, as seen in its experimental Samsung Galaxy Fold and Flip phones. The question now is whether these experimental phones will be enough to entice Apple users to switch to the Android ecosystem.
The folding phones are extremely impressive from a technical perspective. They’re essentially full-sized tablets that you can fold up and put in your pocket.
That makes them incredibly cool for watching videos, playing video games, or handling bigger productivity tasks. If you’re a fan of full-sized entertainment that can fit in your pocket, Samsung’s foldables are right up your alley.
However, no matter how cool Samsung’s folding displays are, they’re not selling quite as well as the company would have hoped. The iPhone consistently outsells the Fold and Flip. What’s the issue here?
Sure, iPhones are expensive. They come in around $700 or $800, a large expense for anyone for a single smartphone. However, the Samsung Galaxy Fold is shockingly pricey: it costs around $2,000, more than double the cost of a standard iPhone 13. Even Samsung’s most faithful customers are more likely to just stick to their standard smartphones rather than upgrade to a folding phone.
So, experts across the industry have encouraged Samsung to consider dropping the price of its foldables. After all, if the company plans to seriously compete with Apple, it needs something more than just a flashy folding display and a lot of courage.
The bottom line is that without serious price drops, no one is going to switch from the iPhone to the Samsung Galaxy lineup. “I personally think Apple consumers are just so glued to Apple with brand loyalty and the ecosystem that they’re used to,” says IDC research director Nabila Popal. “As great as foldables are, it will not be the driving factor to convert an iOS [user] to Android and Samsung.”
Maybe they’ll announce some sweeping price drops to their lineup at this week’s upcoming Samsung Unpacked event.